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Our Story

Forty years of ramen tradition
1977

Our ramen noodles originate from a small noodle factory in Tainan, Taiwan with a 100-year-old family recipe.

1980

Different from traditional fried ramen noodles, Asha uses a secret air-drying process, which takes 18+ hours! Combine that with top quality ingredients and methods, and you get the best ramen noodles in the world.

1990

Our delicious noodles are highly sought after locally, growing in popularity each year.

1997

We begin distributing these delicious noodles throughout Taiwan, while maintaining roots in the city of Tainan.

2004

“Asha Noodle” is born. Our noodle factory formally changes its name to Asha Noodle.

2006

We continue to develop healthy, quick-cooking noodles to satisfy different customer needs.

2008

As the internet boomed, so did Asha. We broke internet sales records and became the best seller of 2008 in Taiwan.

2009

Breeze Group of Taiwan assumes operational control and majority ownership of Asha Enterprises.

2011

Asha products land in the USA at a small supermarket chain on the West Coast.

2013

We officially debut Asha products at the 626 Night Market in Los Angeles.

2015

Our ramen becomes the #1 Ramen Noodle of Taiwan, and lands in the Top 10 Noodles of the World, the only Taiwanese ramen to do so.

Asha Foods USA is founded, establishing our USA headquarters.

Asha Foods rebrands itself to take on global markets.

2016

Asha products receive SQF (Safe Quality Food) Certification, one of the most stringent food safety certifications around the world.

2017

Asha Foods USA continues to grow at a rapid pace. Our products can be found in all 50 states, throughout Canada and online.

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